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Census data supports the assertion that small companies need marketing help, yet, statistically, the web is not a favored mode of publicity for small businesses. In fact, in the last twelve months, only about 20% percent of small business marketing went online. Data show that 80% of small businesses do approximately 75% of their advertising within a 50-mile radius. When given those facts, local advertising agencies can most certainly help meet the marketing needs of these companies, and at the same time, they provide them with more bangs for their marketing buck. Local advertising agencies can, and do, give small companies a significant shot at building visibility and clientele. Local advertising agencies have the wherewithal to provide valuable assistance, at affordable prices. Drawing on their knowledge of the community, and the training of their marketing staff, local advertising agencies can prove an invaluable resource for both large and small companies. Probably more now than ever before, both large and small businesses are looking for cost-effective, proven marketing solutions. Local advertising agencies can generate those solutions. Knowing when, where, and how to target prospective clientele, can definitely boost traffic flow. Local advertising agencies can also increase the chances that a company's name, logo, or slogan becomes comfortably familiar. Reaching more ears and eyes, and attracting customers, is what local advertising agencies specialize in doing, so why not capitalize on their area of expertise? Local advertising agencies not only provide large and small businesses with competent marketing assistance, but due to their very make-up, they can also provide a more personalized approach. Locally based advertising agencies have a unique opportunity to tailor their marketing approach to suite the distinctive needs of each business. Knowing and understanding the communities they serve, makes local advertising extremely effective. It also provides a compelling argument for keeping it local.