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Today White Castle is known for its iconic white restaurants that resemble mediaeval castles. White Castle has stayed true to their roots in that they are still offering the "sliders" that set the entire franchise in motion in the 1920s. The White Castle empire was expanded when the company began marketing their sandwiches as frozen entrees to be purchased in grocery stores nationwide. The White Castle taste could now be enjoyed in more regions of the nation than ever before. This innovation was taken another step farther, when White Castle began marketing the sandwiches to concession stand venues such as movie theaters, stadiums and drive ins. This was a completely different way of marketing fast food. Recently White Castle products are also available in vending machines nationwide. White Castle has certainly taken the term "fast food" to a whole new level.