Click Forensics for Publishers Tapped to Block Click Fraud in Real-Time
AUSTIN, Texas – February 29, 2008 – Click Forensics™, Inc., the leading provider of click fraud prevention solutions, and Local Pages, Inc. today announced they are working together to improve traffic quality for tens of millions of clicks that flow through the Local Pages ad network on a daily basis. Leveraging the capabilities provided by the recently announced Click Forensics for Publishers solution, Local Pages is now actively monitoring and blocking click fraud and low-quality Pay Per Click (PPC) traffic in real-time for its ad network clients. Its clients include some of the world’s largest advertisers and agencies running major campaigns on third-party web sites, such as Lycos, Yahoo, MSN and Google.
“We manage more than 10 million clicks per day across our network,” said Chris Jacobs, search operation manager for Local Pages. “With Click Forensics, we eliminated fraudulent clicks and low quality traffic by double digits in just 30 days, enabling our network to deliver superior quality to our customers.”
Local Pages is an innovative provider of interactive online marketing services for advertisers and agencies. The company’s network of premium publishers generates billions of monthly impressions via all forms of online media. Local Pages is using Click Forensics for Publishers, a new product that allows online publishers and ad networks to automatically block sources of click fraud and poor quality traffic before they impact campaigns. Similar to a spam filter, the product filters out click fraud and other low quality traffic in real-time to improve the overall traffic quality publishers and ad networks deliver.
“Search engines and ad networks are beginning to feel the financial squeeze that results from low quality traffic in their content networks,” said Tom Cuthbert, president and CEO of Click Forensics, Inc. “Local Pages is showing publishers and ad networks how to tackle this issue head-on. It’s not only delivering greater value to its customers but also realizing the added benefit of higher earnings per click.”
Using patent-pending analytics and live campaign data from the Click Fraud Network™, Click Forensics for Publishers identifies sources of click fraud and poor quality traffic. Information is updated in real-time as data is continuously gathered from live campaigns tracked across various search engines, content networks and publisher sites from the advertisers. Specific data tailored to the needs of the individual publisher or ad network is then provided via an API so intelligent filtering decisions can be made.
About Local Pages
Local Pages, Inc. is an innovative provider of results-based interactive online marketing services to advertisers and agencies. Our extensive advertising network consists of inventory that we purchase from Web Traffic, Search Engine Optimization, PPC campaigns and email publishers. Local Pages is headquartered in Los Angeles, California and is privately held. More information on Local Pages is available at www.localpages.com.
About Click Forensics, Inc.
Click Forensics is the leading provider of click fraud prevention solutions that help online advertisers and publishers stop click fraud before it happens. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas and is privately held with funding from Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.