Clearwater, Fla. – April 14, 2008 – Kowabunga!® (AMEX: THK), the leading provider of interactive performance-based advertising networks and technology platforms, today announced that LocalPages.com will now provide advertisers for distribution into its fast-growing ValidClick AdExchange. LocalPages.com currently manages approximately 12,500 advertisers on both a local and national level through locally targeted business listings and pay-per-click (PPC) search advertising via their consumer Web properties, monitored ad distribution network, vertical search sites and web tools for consumers.
“Our new relationship with LocalPages.com is an exciting and welcome addition for ValidClick AdExchange,” said Stephen Lerch, Kowabunga!s chief revenue officer. “LocalPages.com advertisers will benefit from our superior click fraud technology and conversion scoring, which will in turn produce increased ROI for their advertising dollars.”
Sam Ahern, VP of Business Development said, “Our new partnership with the Validclick AdExchange allows our advertisers to get more quality traffic and higher conversions by qualifying and rewarding quality publishers within the exchange.”
About the ValidClick AdExchange
ValidClick AdExchange, a product of Kowabunga! Inc., is an open, quality controlled PPC marketplace where clicks are dynamically priced based on FeedPatrol click fraud technology and Fair Isaacs® Click Conversion Score technology. This exclusive technology alliance sets a new standard for protecting online advertisers from click fraud and low click quality. It addresses the vast and growing need for improved return on advertising investments by rewarding quality publishers with top pricing paid for their advertising inventory. More information about ValidClick AdExchange can be found online at http://www.validclick.com.
About Kowabunga!® Inc.
Think Partnership Inc. is now doing business under the name “Kowabunga!® Inc.” and will seek formal shareholder approval to change its legal name to Kowabunga!® Inc. later in 2008. Kowabunga Marketing Inc. will continue as a subsidiary, operating its affiliate network and related products.
Kowabunga! Inc. is the leading provider of interactive performance-based advertising networks and technology platforms. Kowabunga! provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Kowabunga! also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick AdExchange, MyAP, PrimaryAds, BabyToBee, Second Bite® and MSA. For more information, visit www.kowabunga.com.
About Local Pages
Local Pages, Inc. is an innovative provider of results-based interactive online marketing services to advertisers and agencies. Our extensive advertising network consists of inventory that we purchase from Web Traffic, Search Engine Optimization, PPC campaigns and email publishers. Local Pages is headquartered in Los Angeles, California and is privately held. More information on Local Pages is available at www.localpages.com.
Local Pages, Inc.
Chris Jacobs, Director of Advertising,
Tanya Boggs, Director of Marketing,
Forward Looking Information
Statements made in this press release that express the companys or managements intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the companys actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the companys report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed Risk Factors. The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the companys forward-looking statements.