One of the biggest obstacles when opening up a startup business is the possibility that you won’t gain many customers. It’s a general fear for any startup company as customers are what make your business. However, not having a constant flow of customers doesn’t necessarily mean that your product isn’t very good or that your employees are bad; it could simply be about location.
For a store of sorts providing a product, location could make or break your business from the jump and that’s something that no small business owner wants. There are, however, many options to counteract the possibility of location ruining your business on its first day. Here are some quick and simple solutions to assuring that you get the right location for what you’re trying to provide through your business.
Before you even open the business, be sure to check the surrounding areas and check to see what other businesses are around. As a startup company, established business is your biggest competition and the further you stay away from them, the easier it will be to run your business and earn your customers. It’s not impossible to succeed so close to other businesses, but it wouldn’t be wise to open a brand-new, never heard of ice cream shop next to a Baskin Robbins.
If you do decide on a location, but realize there isn’t much traffic around you to help you stay afloat as a business, you need to reanalyze the situation to come up with a new solution in order to get customers for your products.
One of the easiest ways to assure people know your location is by strategic marketing. Get a few of the products from your store, put them in your car or van and go to a community event. Sell (or give away) samples of what your store has to offer, if they like it enough, they’ll be in your store to get it. If you own a restaurant, take some of your food and pass it out along with a business card letting everyone know exactly where you are at.
Another method before even opening up a place is to think about the possibility of opening a mobile business. This may seem like a completely different vision from what you’ve had in mind in the past, but there are many businesses (especially restaurants) that have gone on to make a very big profit through mobile businesses like a food truck.
There are plenty of solutions to the obstacle of location, but some of them you just can’t figure out. A location with low traffic is just that, unless you bring the traffic to you. Be sure to market wisely, explore options and keep an open mind if you would like your business to strive despite location.
Image adapted from original work created by: washington_area_spark on flickr