Online marketing has continued to change the way that businesses now market and sell their products and services. With mobile search about to outstrip desktop usage and more people shopping online resulting in less people buying on the high street, having an online presence will be vital for those businesses who want to succeed. Below are some of the most important factors to consider when designing a website for your new business.
There is nothing worse than visiting a complicated website and not being able to do what you need to do easily. A website needs to be user friendly and have an easy navigation. Most websites tend to have this at the top or alternatively down the left so it would be wise to follow suit as most people will expect the navigation to be here. There is nothing that makes a person bounce of a website quicker than a confusing site structure or poor navigation. Functionality is about people knowing what to do. Familiarity is really important and people tend to be comfortable with what they know. Having a website that has a responsive design will also be a critical factor. With more people accessing internet via mobile phones and tablet computers, it is important that your website design focuses on how your website will appear on these devices.
Images and Design
The visual impact of a website is very important. With so many great themes from developers such as Studio Press, Woo Themes and Theme forest, website design has become much better and competitive. A poor design can be just as damaging as poor functionality. Images form an important part of a website design appealing to the emotional side of the human brain. Websites that use great images as part of their design will have a better chance of connecting emotionally to their customers. Images that are real and visual will have a greater impact.
For any new website, finding a good hosting company will also be important. There are many easy platforms that are user friendly for those with little website or technical knowledge. Both word press and tumbler are easy to use and for beginners, they offer a very simplistic platform with which to add content, themes, plugins and images. It is not necessary to really know html as most of the word press themes used can be installed through a plugin and the layout and design managed through the use of widgets.
Whatever your website is promoting, it will be necessary to identify your key terms. These will be inserted into your content. Your money terms will be what attract visitors to your website. Through the use of content marketing, link building and SEO, it will be possible to market your website so it achieves better visibility in the search engines. Google analytics can be a great way of identifying what keywords are bringing traffic to your website. This will enable you to plan your marketing strategy. Of course there is no point having a great website if nobody can find it. Outlining your content and marketing strategy will be key considerations when planning the design of your website.
As the digital eco system changes daily, it is important to ensure that you are able to make changes to your website. Of course more complicated systems such as CMS can make this more difficult. Using word press however can be a great way to have a professional looking website that you can easily manage yourself. Design, functionality and content are all important elements that must be taken into account when planning your new website design.
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Image credit eshedg on Flickr