Business Hub: Guide To The Various Types Of Marketing

Written by Lyndsey Morgan

Marketing is a much more than commercials and pop-up ads. A great deal of marketing research occurs before ads or promotionals are aired or advertised. Once the market research results are tabulated and interpreted, appropriate marketing strategies are put into action to promote products and services to consumers. Services and consumer needs vary greatly, because of this there are many different marketing strategies employed by marketing professionals to reach their core audiences and convey the value and benefits of their products and services. Below are a number of different marketing niches with information about advertising in that specific niche.

Agricultural Marketing:

• Agricultural Marketing Resource Center: A source of agricultural marketing data and resources
• North American Agricultural Marketing Officials: An organization of agricultural marketing professionals, providing resources and information.

Ambush Marketing:

• Ambush Marketing: An article about ambush marketing at the Olympic Games.
• Ambush Marketing Legislation: A list of present ambush marketing legislation.

Article Marketing:

• Online Publishing & Marketing: A brochure about online article marketing and how it can be carried out.
• Article Marketing Tips: Tips on affiliate article marketing and how it can be used by websites.

Cause Marketing:

• Cause Marketing: Insight and information about marketing specific causes to promote awareness and consumer action.
• What is Cause Marketing?: Information and statistics on cause marketing, also called cause-related marketing.

Close Range Marketing:

• Close Range Marketing: Case study of an Atlanta business using CRM.
• CRM in Marketing: A PowerPoint presentation about CRM and how it works.

Cloud Marketing:

• CloudMarketing.org: Defines Cloud Marketing, and gives best practice examples.
• CloudTimes: Best marketing automation solutions in cloud marketing.

Community Marketing:

• Community Marketing Kit: Samples of marketing materials to use in a Community Marketing Campaign.
• Community Marketing Tips: An article by Julie Wassom, giving community marketing tips.

Consumer Generated Marketing:

• Statistics: Statistics of customer views and effectiveness of CGM.
• Where is CGM taking us?: An article discussing CGM’s effect on the development of marketing.

Cross-Media Marketing:

• Cross-Media Marketing Tools: Cross-Media marketing tools and tips.
• What is Cross-Media Marketing?: A brief article about cross-media marketing for beginners.

Database Marketing:

• What is Database Marketing?: A short video about database marketing and the role it plays in the marketing environment.

Digital Marketing:

• Case Study: Case study on how digital marketing helped promote the movie “Avatar.”
• Digital Marketing Cybertrends: A list of links to documents identifying digital marketing trends and how they have affected the marketing industry.

Direct Marketing:

• Direct Marketing Options: Learn more about different options within direct marketing.
• Direct Marketing: A very detailed PDF with information about direct marketing and how it can affect businesses in rural areas.

Ethical Marketing:

• Parents for Ethical Marketing: a group that encourages corporations to undertake marketing in a responsible and ethical fashion.
• Ethical Guidelines for Marketing: A paper that discusses that role of marketing ethics.

Global Marketing:

• Introduction to Global Marketing: A detailed overview of global marketing.
• All About Global Marketing: A PowerPoint guide to global marketing.

Guerrilla Marketing:

• Best Campaigns: A list of the top 26 best Guerilla Marketing campaigns.
• Disasters: worst Guerilla marketing disasters; marketers take note of what NOT to do.

Inbound Marketing:

• All About Marketing: Includes a general overview of inbound marketing.
• Inbound Questions: Questions and resources for inbound marketing.

Internet Marketing:

• Internet Marketing.org: Resources, services and tools for internet marketers.
• Internet Marketing Monitor: A collection of articles and information on internet marketing.

Loyalty Marketing:

• Airline Loyalty: A collection of articles and information on airlines loyalty marketing programs.
• WOMMA: Information and latest developments in loyalty marketing.

Multi-Level Marketing:

• The Mirage of Multilevel Marketing: The mirage of multilevel marketing is discussed in this article by Stephen Barrett.
• Multi-Level Marketing Explained: Information on multi-level marketing and recommendations.

Nano-Campaigning:

• Nano-Niche: An article on nano-niche marketing and how to beat hard economic times, and competitors within your industry.

Proximity Marketing:

• Rise of Proximity Marketing: Information on the growing popularity of proximity marketing.

Relationship Marketing:

• Relationship Marketing Strategy: A detailed PDF all about relationship marketing, how it can work, and how it can affect a marketing campaign.
• Implementation: A paper and case study on the implementation of a relationship marketing strategy.

Undercover Marketing:

• Undercover Marketing: A detailed PDF addressing the methodology and practices of undercover marketing.
• Undercover Marketing Information: An article about buzz/stealth marketing and how it can be successfully carried out in conjunction with a marketing campaign.

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