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Costco offers tremendous benefits to its members, whether one holds a simple Gold Star membership, or an Executive membership, which gives 2% cash back based on yearly purchases, up to a certain amount. With premiere, one does not have to have an Executive membership to enjoy everything the chain has to offer. Each club has multiple helpful departments, including pharmacy, optical, and tire, even liquor, and members can enjoy a low-cost lunch while they shop or observe the demonstration of a new product while sampling appetizers. Costco is very accommodating regarding returns of their products, and it is clear that their main goal is to please the customer, thereby insuring a repeat customer.