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Costco, since its founding in the early 1980's in the state of Washington, is a warehouse club that has elevated the playing field of stores in its class. Prominent in its attributes as a chain are its offering of high quality products at discounted rates, its excellent customer service and membership options, and its convenient online shopping options. Costco's dedication to high quality products offered at discounted rates attract a range of shoppers, from the household purchaser to the small business owner. Many recognizable household brands can be found at the clubs, at drastically reduced prices, virtually eliminating those last-minute grocery store runs for essential items. Additionally, Costco's own store brand, Kirkland Signature, has many interesting and noteworthy products priced competitively, as compared to the more familiar national brands.